Bumble has apologised for its poorly received ads referencing celibacy, calling them a 'mistake.' The marketing campaign is being slammed across social media, with users accusing the dating app of undermining women's choices and shaming them for refraining from sex.
Bumble recognised such criticisms in its apology. 'We made a mistake,' wrote Bumble. 'Our ads referencing celibacy were an attempt to lean into a community frustrated by modern dating, and instead of bringing joy and humor, we unintentionally did the opposite.'
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