Women were having nun of Bumble's celibacy ad. Nor were strategists
The 'Opening Moves' campaign of Bumble faced backlash due to a celibacy billboard, showcasing poor timing and a shift away from its safety branding strategy. [ more ]
Bumble's anti-celibacy marketing campaign and its backlash, explained
Bumble's new feature and marketing campaign diverge from its typical 'women make the first move' approach, aiming to engage Gen Z users and allow men to initiate conversations. [ more ]
Bumble admits it "made a mistake" with controversial billboard ads
Bumble faced backlash for controversial celibacy ads, highlighting the importance of being mindful and respectful when creating marketing campaigns. [ more ]
The Dating App Paradox: Why dating apps may be 'worse than ever'
Dating app companies like The Match Group and Bumble are facing challenges in the crowded dating app market.
The dating app business model creates a paradox where successful matches mean users leave the app and the company loses customers and revenue. [ more ]