Bumble acknowledged its mistake in running ads referencing celibacy, apologizing for unintentionally undermining women's choices in modern dating campaigns that lacked joy and humor.
The company recognized the criticism of the ads, admitting they didn't align with empowering women and challenging outdated dating norms, removing the 'Thou shalt not give up on dating and become a nun' billboards.
Critics labeled Bumble's celibacy-focused ads a 'Bumble Fumble,' citing pressure on women to conform to societal expectations, challenges to reproductive rights, and undermining asexual experiences, prompting an apology from the company.
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