B2B Influencer Marketing: It's Not Rocket Science
Briefly

In 2023, 82% of business decision-makers found B2B marketing repetitive, lacking human understanding. This presents a window for B2B marketers to innovate their approaches, particularly on social media.
LinkedIn's 875 million users provide an opportunity for B2B marketers, with high engagement rates and a community of creators. Brands can enhance their image and reach by utilizing LinkedIn for advertising efforts.
Read at Adweek
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