Away and La Ligne's new suitcase collaboration is a hit of summer dopamine
Briefly

from Fast Company3 months ago
Together, La Ligne and Away are releasing suitcases, travel accessories, sweaters, and pajamas with a recurring stripe motif in vibrant orange and navy blue, combining both brand's signature elements.
Fast Companyhttps://www.fastcompany.com/91138498/away-and-la-lignes-new-suitcase-collaboration-is-a-hit-of-summer-dopamine
Collaborations between brands like La Ligne and Away are shifting focus to delighting existing customers rather than attracting new ones, reflecting an evolution in how such partnerships are perceived.
Fast Companyhttps://www.fastcompany.com/91138498/away-and-la-lignes-new-suitcase-collaboration-is-a-hit-of-summer-dopamine
Read at Fast Company
#la-ligne #away #collaboration #direct-to-consumer #brand-strategy
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