"Her role was to be the face of the brand, fostering community, translating corporate language into something relatable, and crafting a clear narrative around Deloitte's work that helped draw in new clients and talent. Now, Bothur works freelance as a global tech influencer. She is a LinkedIn Top Voice and counts major brands like SAP, Meta, and Salesforce among her clients."
"Bothur told Business Insider she believes the future of business communication is in corporate influencing. "There's so much technology and so many businesses, and they don't speak the same language. They don't understand each other. It's a huge problem," she said. She believes there are major career opportunities in this field. Since leaving Deloitte to go freelance this October, she said she's been overwhelmed by requests."
""If you want to represent a company, the first step is making sure your values are aligned. You can't have different values," Bothur said. Her own role as a Deloitte influencer developed naturally. Leaders who knew about her marketing background invited her to help with a campaign, translating ideas from various tech departments into approachable narratives. She found she enjoyed telling stories and was good at building a network for Deloitte through LinkedIn."
Lara Sophie Bothur was Deloitte Germany's first corporate influencer. She moved from consultant to the firm's first full-time corporate influencer and acted as the brand's public face, fostering community and translating technical language into relatable narratives that attracted clients and talent. Bothur now works freelance as a global tech influencer, holds LinkedIn Top Voice recognition, and collaborates with major technology brands. She positions corporate influencing as an emerging field with significant career opportunities and recommends aligning personal and company values while developing storytelling and network-building skills on platforms like LinkedIn.
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