Before applying for a position, job seekers often want to know factors beyond the role's responsibilities, like a company's values, employee experience, and growth opportunities. Like many areas of the workforce, artificial intelligence can help with this. Brand image "sets the tone for how people view your company long before they ever interact with you," she adds. It gives job candidates "clarity, confidence, and a sense of direction" about whether an organization is a good fit.
Her role was to be the face of the brand, fostering community, translating corporate language into something relatable, and crafting a clear narrative around Deloitte's work that helped draw in new clients and talent. Now, Bothur works freelance as a global tech influencer. She is a LinkedIn Top Voice and counts major brands like SAP, Meta, and Salesforce among her clients.
Today's job seekers live online, and social media has become one of the most powerful tools for connecting with them. For HR recruiters, these platforms are more than just channels for posting open roles; they're opportunities to build authentic relationships, showcase company culture and engage directly with high-potential candidates. Here, Forbes Human Resources Council members explore how best to leverage social platforms for identifying and connecting with top talent.
A new report published by the Association of the British Pharmaceutical Industry (ABPI), and compiled with We's social impact team, ' Engaging with Gen Z: Cultivating a Diverse Talent Pipeline,' pulls back the curtain on how today's youth think about work. In a nutshell? It's emotional, intuitive, and on their own terms. They're not rejecting employers - they're overlooking them.
