TikTok tourism drives negative behaviors, sparking 'anti-tourism' protests from locals due to overcrowding at viral destinations, challenging the balance of popularity in destination marketing.
Destination marketers must take on the role of stewards, promoting responsible tourism through educating visitors on local culture and history, fostering mindful travel to protect destinations from over-tourism.
#social-media-influence #destination-marketing #responsible-tourism #over-tourism #local-community-engagement
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