#destination-marketing

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The Drum
1 month ago
Marketing

Amid 'anti-tourism' protests and TikTok mania, travel marketers must tread carefully

Smart marketing by destination marketers can help balance the negative impacts of social media-driven tourism, such as over-tourism and disrespectful behavior. [ more ]
Skift
8 months ago
Marketing

Skift Global Forum East Attendees Share 4 Key Travel Insights

The impact of film and television on tourism cannot be denied.
100% of Skift Global Forum East attendees agree that film tourism is important for destination storytelling and consumer interest. [ more ]
Exchangewire
10 months ago
Marketing

Sojern Reveals First Of Its Kind 'State of Destination Marketing 2024 Report' - ExchangeWire.com

Economic uncertainty, inflation, and cost of living are impacting destination marketing strategies.
AI is expected to have a significant impact on content creation for destination marketing.
Partnerships with technology-powered companies like Sojern can help destinations succeed in the dynamic travel industry. [ more ]
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