Amazon Briefing: Despite its ubiquity, brands are rethinking and scaling back their Amazon strategies
Briefly

The overall sentiment was that Amazon is continually trying to make its platform more convenient for customers, to the detriment of brands.
Profitability-wise, it can't be sustaining. They're a lot more willing to kind of test things out in order to preserve that consumer experience.
We built really good relationships with Amazon - one-to-one relationships - and that's unlocked a ton of value for us.
People think of Amazon as like a machine. But seeking out individual members of different teams has helped our company stand out from the rest.
Read at Modern Retail
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