AI Search, Cookieless Ads Boost Content Marketing
Briefly

Cookies' demise and AI-powered search result summaries may reduce ecommerce site traffic. Marketers must adapt to new content marketing strategies beyond SEO for sustained success.
Ecommerce marketers face challenges as tracking cookies disappear, potentially leading to less effective ads and the need for increased ad spend. Organic site traffic may also decrease due to AI-driven search summaries.
Read at Practical Ecommerce
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