Adapting marketing strategies for post-pandemic reality: The need for authenticity | MarTech
Briefly

Now it's time to shed a different kind of mask: the one we wear over our emotions...taking off the emotional mask allows us to experience life authentically.
Marketing's tired narrative is out. In its place, let's rewrite it with authenticity, collaboration and impact so we can go beyond fleeting and forgettable campaigns.
Read at MarTech
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