#connection-building

[ follow ]
MarTech
2 months ago
Marketing

Beyond attendance: Unlocking B2B growth with event-led Strategies | MarTech

Traditional event metrics often fall short, focusing on volume rather than win rates.
Event-led growth (ELG) prioritizes win rates and pipeline progression over mere attendance. [ more ]
MarTech
4 months ago
Marketing

Adapting marketing strategies for post-pandemic reality: The need for authenticity | MarTech

It's time to shed emotional masks for authentic living.
Marketing needs authenticity and transparency for genuine connections. [ more ]
[ Load more ]