Ad Net Zero's Global Media Sustainability Framework sets voluntary standards for measuring greenhouse gas emissions across various media channels, aiding companies in collecting emissions data throughout the supply chain.
Magna reports UK ad spend growth of 12.2% in 2024 predominantly driven by digital channels; forecasts total ad market to surpass £40bn by year-end.
Amazon Ads introduces Ad Relevance utilizing AI to enhance ad targeting without cookies, claiming to increase addressability, lower CMPs, and improve CPCs significantly.
The advertising industry dynamics are evolving with a focus on sustainability frameworks, digital ad spends growth, and innovative solutions post-cookie era.
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