Over 50% of B2B marketers report not reaching their goals, while those with aligned sales and marketing teams show significantly better outcomes, with 80% achieving success.
Challenges for B2B marketers persist with 48% citing budget limitations, 46% pointing to economic conditions, and 44% struggling with alignment between sales and marketing efforts.
The disconnect between sales and marketing teams is attributed to differing incentives and organizational structures, leading to dissatisfaction on both sides regarding lead quality and brand engagement.
While 78% of marketers are satisfied with leads from content syndication combined with display advertising, a notable 35% remain skeptical about the quality of leads it generates.
#b2b-marketing #sales-and-marketing-alignment #lead-generation #content-syndication #marketing-challenges
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