Marketing basics include the 'four Ps': product, place, price, and promotion, as per the American Marketing Association.
Market research is vital before launching a product, checking demand, target market location, and competition, blend of consumer behavior and economic trends.
Product placement matters; location is crucial unless solely e-commerce, consider audience location for setting up physical establishments.
Market research can be outsourced to experts, done online, or personally via platforms like Survey Monkey, ensuring a readiness to pay for your product is essential.
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