Nicole Guerriero transitioned from posting online casually to a full-time career, now supported by an agent for navigating brand contacts, creative briefs, and partnerships.
Influencer marketing has evolved to be more data-driven, aligning influencers like Guerriero with brands that resonate, showcasing the increasing sophistication in the industry.
The influencer marketing industry is projected to reach $24 billion by 2024, driven by brands recognizing its effectiveness and increasing their production and sharing.
While TikTok dominates influencer marketing, brands are turning influencer content into paid ads, leading to more complex terms of business deals.
#influencer-marketing #brand-partnerships #marketing-trends #creative-briefs #social-media-influencers
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