Ad serving issues in CTV, like ad frequency, stem from a lack of demand leading to one brand monopolizing ad slots. Poorly paced campaigns and improper frequency caps worsen viewer dissatisfaction.
Viewers contribute to ad issues by opting out of tracking, losing addressable ads. Outdated privacy laws like the VPPA hinder personalized ad experiences.
Solutions to enhance CTV ads include fixing ad frequency with better measurement strategies, aiming to match or exceed traditional TV advertising experiences.
CTV presents opportunities for improved advertising practices, but challenges like the lack of universal creative IDs and complex media file URLs must be addressed for a smoother viewing experience.
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