AdExchanger4 weeks agoMarketing3 Ways CTV Advertising Can Get So Much Better | AdExchangerAd frequency challenges in CTV need resolution for better user experience. [ more ]
Digiday1 month agoMarketingResearch Briefing: Frequency capping matters most on streaming platforms45% of marketers prioritize frequency capping on ad-supported streaming platforms. [ more ]
Digiday3 months agoPrivacy technologiesFrequency management is capping CTV ad spendAd tech companies are shifting focus to connected TV advertising, a sector expected to grow significantly this year. Challenges like frequency capping impact the CTV ad industry, with a need for more efficient mechanisms to manage ad repetition. [ more ]