63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is "Without Merit" - ExchangeWire.com

from Exchangewire 5 months ago

"77% of publisher respondents say they plan to focus their efforts on their own direct channels this year."
Exchangewirehttps://www.exchangewire.com/blog/2024/01/10/63-of-publishers-concerned-about-decline-in-referral-traffic-from-social-tiktok-introduces-ad-performance-updates-openai-states-nyt-lawsuit-is-without-merit/

"Partners can contextualise and provide greater insight into TikTok ad performance using specialised measurement methods to meet advertisers needs."
Exchangewirehttps://www.exchangewire.com/blog/2024/01/10/63-of-publishers-concerned-about-decline-in-referral-traffic-from-social-tiktok-introduces-ad-performance-updates-openai-states-nyt-lawsuit-is-without-merit/

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#publishers #referral-traffic #social-media #video-content #podcasts #tiktok #ad-performance #whatsapp #openai #copyright-infringement

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