"TikTok is a place for derms to offer education at scale through more entertaining formats - which sometimes means answering questions that audiences don't even know they have," said Holly Jackson, global professional services director at Traackr.
So far in 2024 Shereene Idriss, who helms her own skin care brand called Dr. Idriss Skincare, has driven more VIT through skin care content than any other dermatologist.
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