Buried within the list of 100 available jobs for President Biden's 2024 campaign is a role dedicated to running 'content and meme pages.' The position aims to bring 'political content to voters' online while leveraging internet trends and forming relationships with 'podcasters and meme pages.'
DeNora Getachew, CEO of DoSomething.org, noted that Gen Z lacks trust in political figures. Adapting the campaign's marketing strategy to reach Gen Z could be beneficial. 'We're all watching...new territory of modern campaigning...the campaign needs to demonstrate they're aware of the evolution...'
Reaching young voters through TV and website ads is less effective due to their news consumption habits. Utilizing memes for modern campaigning appears crucial. A 2021 study stated meme culture for Gen Z is 'a form of speech.'
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