Buried within the list of 100 available jobs for President Biden's 2024 campaign is a role dedicated to running 'content and meme pages,' leveraging internet trends and forming relationships with 'podcasters and meme pages.'
DeNora Getachew highlighted the need for campaigns to adapt their marketing strategies to reach Gen Z, emphasizing that Biden's campaign should demonstrate awareness of modern campaigning to engage young voters effectively.
The Pew Research Center highlights that young voters prefer online platforms like X for political news consumption, indicating the importance of reaching them through relevant channels like meme pages rather than traditional mediums.
Studies show that meme culture is crucial for Gen Z, illustrating that it goes beyond mere humor to represent a significant form of expression and communication for the younger generation.
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