The full-time position is to help the campaign bring 'political content to voters' who are online by leveraging internet trends and forming relationships with 'podcasters and meme pages.'
DeNora Getachew highlights the need for the Biden campaign to adapt marketing strategies to engage Gen Z voters who lack trust in political figures.
To effectively reach young voters, the campaign must demonstrate awareness of modern campaigning evolution and meet Gen Z and millennials on platforms they frequent.
Research indicates that engaging young voters through memes and online platforms is more effective than traditional methods like TV ads, considering their sources of news.
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