A legal 'client journey' starts with the client's first interaction with your firm - which takes place well before any conversation. It never ends.
The first step for lawyers in building an effective client journey is optimizing the onboarding process with good intake software, engaging clients early on.
"That person is going to win their business more times than not. It's not because of rates. It's not because they're a better attorney. It's because their intake process is better."
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