Cloudflare introduces a feature allowing users to block AI crawlers by default, addressing concerns about unauthorized use of creative content in AI training. The company acknowledges escalating frustrations among creators over AI models using intellectual property in ways that infringe on their rights without financial compensation. Matthew Prince, CEO of Cloudflare, emphasizes the necessity of empowering publishers to ensure a sustainable digital landscape for both content creators and AI innovators, highlighting the importance of preserving original content for the internet's future.
"If the internet is going to survive the age of AI, we need to give publishers the control they deserve and build a new economic model that works for everyone - creators, consumers, tomorrow's AI founders, and the future of the web itself," said Matthew Prince.
"Original content is what makes the internet one of the greatest inventions in the last century, and it's essential that creators continue making it. AI crawlers have been scraping content without limits. Our goal is to put the power back in the hands of creators, while still helping AI companies innovate."
Cloudflare stated that the new settings marked the 'first step' towards a more sustainable future for both content creators and AI innovators.
The use of intellectual property to train AI models without recognition or recompense has become a major sticking point for creatives worldwide, fueled a wave of anti-AI sentiment, and led to lawsuits on both sides of the Atlantic.
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