Council Post: Why Companies Are Increasingly Embracing Product-Led Growth
Briefly

from Forbes2 months ago
Unlike sales-led companies, product-led growth (PLG) allows buyers to lead the discovery and purchase journey with focus on user experience and free versions like trials or freemium.
Forbeshttps://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2024/07/02/why-companies-are-increasingly-embracing-product-led-growth/
Leading SaaS, marketplaces, and adtech companies leverage PLG, resulting in faster revenue growth, market share increase, and higher valuation according to Bain analysis.
Forbeshttps://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2024/07/02/why-companies-are-increasingly-embracing-product-led-growth/
Read at Forbes
#product-led-growth #saas-companies #user-experience #buyer-behavior #revenue-growth
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