The exhibition highlights Umbro's transition from sportswear to casual clothing, showcasing design changes and collaborators, rather than solely focusing on the company's history.
The evolution of corporate branding on sports clothes, from a discreet logo inside to today's extensive display, raises questions about being a walking billboard for sponsors.
FIFA's extensive regulations covering clothing types, colors, and branding demonstrate the complexity and restrictions faced by sports brands in designing their apparel.
The exhibition hints at the strangeness of past fashion trends and pricing, including a tartan short that showcases the absurdity of some design choices and associated costs.
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