#corporate-branding

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ianVisits
2 months ago
Graphic design

Umbro 100: Exhibition looks at sports clothing's cultural impact

The exhibition underneath a Marylebone building showcases the evolution of Umbro from sportswear to casual clothing, focusing on design shifts and collaboration with fashion designers. [ more ]
Creative Bloq
3 weeks ago
Graphic design

Boston Marathon's new logo didn't need this corporate addition

The Boston Marathon's new logo maintains some traditional elements but incorporates a bold new direction, sparking mixed reactions from fans. [ more ]
Semafor
2 weeks ago
Media industry

The Washington Post looks to remake its identity | Semafor

Corporate branding exercises force companies to clarify their value proposition to differentiate and avoid being perceived as inferior to competitors. [ more ]
TechCrunch
2 weeks ago
Artificial intelligence

Apple joins the race to find an AI icon that makes sense | TechCrunch

AI logos aim for non-threatening, abstract, and simple representations, avoiding anthropomorphic designs. [ more ]
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