Philip Morris International has launched a patriotic ad campaign called "Invested in America" during Independence Day to promote its brand Zyn, which has gained immense popularity. The campaign aims to raise awareness about PMI’s corporate identity and its operations in the U.S. Zyn, a flavored nicotine pouch, is manufactured in Kentucky and employs approximately 2,500 people nationwide. The initiative follows a listening tour, revealing Americans' desire for a strong national brand and aims to connect PMI's investment in healthier alternatives with national pride.
Zyn's popularity has propelled parent company Philip Morris International's stock to all-time highs. PMI aims to raise awareness that Zyn is manufactured in the US.
PMI's 'Invested in America' campaign seeks to reintroduce the corporate US brand, focusing on their commitment to American manufacturing and employment.
Marian Salzman stated that after a listening tour, they found a common desire among Americans for 'a strong and proud America' as the campaign's foundation.
The campaign is set to run across multiple prominent platforms, striving to reach key opinion leaders and elevate PMI's corporate identity in America.
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