The BIAs transformed their identity system with the BIA Mallet, creatively connecting the 'I' of Impact with a hammer metaphor, elevating the award's prestige.
The trophy's design includes color-coded elements and an interactive 'impact logo,' fostering a connection between the physical trophy and the brand's visual identity.
The launch campaign emphasizes the BIA Mallet to establish a strong brand identity, setting the stage for future impactful campaigns.
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