#campaign-strategy

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#california-politics
fromAxios
2 days ago
SF politics

California's ugly succession war hangs over Gavin Newsom

The governor is withholding endorsement of a successor, aiming to work with whoever wins, while Democrats try to prevent a Republican lockout in California’s primary.
fromtherealdeal.com
8 months ago
California

Legalize building': Tech exec leads with real estate in bid for State Assembly

Dick Lucas aims to legalize building in California to reshape real estate development policies and challenge political norms.
California
fromLos Angeles Times
13 hours ago

Commentary: Tom Steyer courts Latinos in Santa Ana. A young voter wonders if it's just a show

A billionaire candidate’s campaign can gain traction by engaging working-class Latino voters in public settings rather than relying on private fundraisers.
SF politics
fromLos Angeles Times
1 day ago

As questions of temperament persist, Katie Porter tries to regain edge in governor's race

Katie Porter’s combative, outsider style boosted her popularity but has polarized Democrats and limited institutional support in her bid for California governor.
SF politics
fromAxios
2 days ago

California's ugly succession war hangs over Gavin Newsom

The governor is withholding endorsement of a successor, aiming to work with whoever wins, while Democrats try to prevent a Republican lockout in California’s primary.
France news
fromwww.thelocal.fr
3 days ago

Inside France: Apero chat, dangerous dogs and how poor are 'the Europeans'?

Political groups in France are setting informal deadlines for choosing 2027 presidential candidates amid growing skepticism about proposed legislation and intensifying campaign maneuvering.
fromBoston.com
4 days ago

New Emerson poll suggests Moulton is gaining ground on Markey

"Notably, groups that are more favorable toward Markey, including women and young voters, are also more undecided than their counterparts; women are ten points more undecided than men (33% to 23%), and 39% of voters under 50 are undecided compared to 21% of voters over 50," said Spencer Kimball, executive director of Emerson College Polling, in a statement.
Boston
fromJezebel
4 days ago

Katie Porter Reminds Voters She's an Awful Boss in New Campaign Ad

For context: in October, Porter's campaign had barely begun when a video of her from 2021 was leaked onto the internet, showing her yelling at one of her staffers for being in the background of a webinar she was taping for the then-Biden administration. 'Get out of my fucking shot!' she yelled. She later apologized for this moment, as well as another video that showed her getting upset at CBS News' Julie Watts.
US politics
US politics
fromThe New Yorker
5 days ago

How a Congressional Primary Became an A.I. Proxy Battle

Alex Bores, a New York State assemblyman running for Congress, used a chatbot to prepare for campaign debates instead of traditional debate surrogates, reflecting his tech-forward approach to politics.
Psychology
fromwww.theguardian.com
5 days ago

Imagine a technique that can heal Britain of division and keep out the hard right. I call it radical listening' | George Monbiot

Deep canvassing, a technique involving extended conversations and active listening by trained volunteers, effectively persuades voters and produces durable attitude changes, unlike conventional campaign methods.
UK politics
fromwww.theguardian.com
6 days ago

One of the last true believers, Pat McFadden is sent out to defend kryptonite Keir | John Crace

Keir Starmer's low profile is seen as beneficial for Labour's election chances, focusing on national issues over campaigning.
Social media marketing
fromFast Company
2 weeks ago

You're about to see a lot more alcohol on TikTok-and there's a reason

Malibu launched its first major TikTok campaign to connect with younger consumers through influencer partnerships and trendy content.
SF politics
fromLos Angeles Times
2 weeks ago

Commentary: Stop being so chill, Xavier Becerra. Fight for California's future

Xavier Becerra needed a strong debate performance to distinguish himself but failed to inspire confidence among voters.
#2024-election
fromFuturism
3 weeks ago
Left-wing politics

Democrats Warned Not to Upset Multi-Million Dollar AI Lobbyists, Even Though It'd Be a Slam Dunk With Voters

The Democratic party's strategy to appeal to conservative voters failed, leading to criticism of prioritizing donors over constituents.
fromwww.theguardian.com
7 months ago
US politics

Kamala Harris's new book details her steep challenges without acknowledging her failures

Joe Biden should not have sought re-election, and Kamala Harris was unsuited for the national ticket.
Left-wing politics
fromFuturism
3 weeks ago

Democrats Warned Not to Upset Multi-Million Dollar AI Lobbyists, Even Though It'd Be a Slam Dunk With Voters

The Democratic party's strategy to appeal to conservative voters failed, leading to criticism of prioritizing donors over constituents.
Marketing
fromThedrum
4 weeks ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
#marketing
fromThe Drum
8 months ago
Marketing

We are on LinkedIn's naughty step, so I'll just tell you: there's plastic in your balls

Marketing
fromInc
1 month ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
fromThe Drum
8 months ago
Marketing

We are on LinkedIn's naughty step, so I'll just tell you: there's plastic in your balls

#kamala-harris
US Elections
fromsfist.com
1 month ago

Kamala Harris Says 'I'm Thinking About It' With Regard to 2028 Run

Kamala Harris is hinting at a potential presidential run in 2028, indicating her continued ambition for the White House.
US politics
fromAxios
1 month ago

Scoop: Platner declares Mills nearly finished in Maine Senate primary

Platner's campaign is shifting focus to the general election, showing confidence with polls indicating a significant lead over Mills.
SF politics
fromMission Local
1 month ago

Saikat Chakrabarti is flooding the zone with canvassers, paying up to $45/hr for more than 250 of them

Chakrabarti adopts Lurie's campaign strategies, focusing on self-financing, anti-status quo messaging, and a large paid canvasser operation.
Left-wing politics
fromThe Nation
1 month ago

I Was AIPAC's Number 1 Target-and I Beat Them. Here's How to Do It.

Daniel Biss successfully challenged AIPAC's influence during his campaign by advocating for peace and justice for Palestinians, despite significant financial opposition.
US Elections
fromwww.mediaite.com
1 month ago

DeSantis Won't Rule Out Another Presidential Run Claims He Would've Gotten Like 90%' of Trump's Vote

Ron DeSantis hints at a potential 2024 presidential run, claiming he could attract a significant portion of Trump's Iowa voters.
Marketing
fromFortune
1 month ago

Nespresso's Dua Lipa era marks a shift from George Clooney's activism to Gen Z aspiration | Fortune

Nespresso appoints Dua Lipa as global brand ambassador to attract younger consumers with its largest campaign in 40 years, featuring iced coffee and espresso martinis while George Clooney makes a brief appearance.
#barcelona-presidential-election
fromBarca Universal
1 month ago
FC Barcelona

Lionel Messi deliberately stayed silent during Barcelona elections despite receiving 'invitations' | Barca Universal

fromBarca Universal
1 month ago
FC Barcelona

Lionel Messi deliberately stayed silent during Barcelona elections despite receiving 'invitations' | Barca Universal

Right-wing politics
fromThe American Conservative
1 month ago

Even in Texas, Democrats Can't Leave Woke Behind

Texas Democrats nominated James Talarico as their Senate candidate despite his past woke statements, betting his moderate persona appeals to Republicans while facing criticism for prioritizing a white candidate over black primary opponent Jasmine Crockett.
LGBT
fromNonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
2 months ago

What's Really at Stake When Funders Abandon Transgender Communities? | Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.

Anti-trans messaging has become a core political strategy with $215 million spent on ads targeting 1% of the population, representing coordinated scapegoating and rollback of civil rights through legislation, executive orders, and judicial decisions.
US politics
fromwww.mediaite.com
2 months ago

James Talarico Knew His Colbert Interview Would Never Air on TV Bet on CBS Host Bashing Trump Admin For It

James Talarico's campaign strategically allowed a Stephen Colbert interview to air only online, then leveraged Colbert's on-air complaint about Trump administration censorship to generate millions in campaign donations.
US politics
fromAxios
2 months ago

Scoop: Rep. Darrell Issa expected to retire from Congress

Congressman Issa's website now displays his PAC logo instead of campaign branding, raising questions about his reelection intentions despite public statements of running, as redistricting made his district lean Democratic.
UK politics
fromDailycaller
2 months ago

Mamdani Campaign Architect's New Project Reveals Stunning Levels Of Delusion

Morris Katz, a senior adviser in Zohran Mamdani's mayoral campaign, traveled to the UK to meet with Labour and Green Party members, demonstrating overreach by campaign operatives who prioritize viral social media success over actual governance.
US politics
fromFortune
2 months ago

Texas has its own Zohran Mamdani with viral video star Senate candidate James Talarico | Fortune

James Talarico's viral social media presence and progressive commentary on cultural issues are being weaponized by Republicans to undermine his Democratic Senate candidacy in Texas.
UK politics
fromwww.theguardian.com
2 months ago

Andy Burnham criticises bankruptcy' of Labour approach to campaigning

Andy Burnham criticizes Labour's campaigning approach as ineffective at connecting with non-Labour and progressive voters, following the party's loss of the previously safe Gorton and Denton seat.
US politics
fromSlate Magazine
2 months ago

Jasmine Crockett or James Talarico? Democrats Don't Have an Easy Answer, But They Do Have a Clear One.

Texas Democrats choose between two candidates with opposing strategies: Crockett, a viral-famous lawyer-congresswoman, and Talarico, a progressive Christian seminarian, representing different theories of power and party direction.
FC Barcelona
fromBarca Universal
2 months ago

Messi keeping his distance from Barcelona presidential elections; hasn't authorised usage of his name, posters | Barca Universal

Messi remains uninvolved in Barcelona's presidential campaign despite candidates using his name and image without consent or direct communication.
UK politics
fromwww.theguardian.com
2 months ago

Matt Goodwin is running: the search for Reform's elusive byelection candidate

Matt Goodwin’s Gorton and Denton campaign is highly managed and internet-focused, leaving him largely unseen by local voters despite claims of daily campaigning.
US politics
fromThe Nation
2 months ago

The Job of Being Jesse Jackson

Jesse Jackson's grassroots, cross-racial, cross-class organizing contrasts with donor-focused, technocratic campaign tactics that contributed to declining Democratic turnout.
fromAdvocate.com
2 months ago

Democrat under fire over campaign memo implying LGBTQ+ candidates aren't electable in key California race

In a section focused on Palm Springs, recently added to the district, the memo describes the city as "a critical constituency made up of reliable Democratic voters," but argues that "neither Will Rollins, Christy Holstege, nor Lisa Middleton won their elections to higher office due to their inability to reach voters beyond Palm Springs." It then adds: "Marni von Wilpert, as her record will show, is a candidate in the same vein, who will fail to win over Latinos and veterans, who are the true swing voters in this district."
LGBT
fromwww.mercurynews.com
3 months ago

Health costs are fueling voter stress and powering Democratic campaigns

Republicans last year cut about $1 trillion over a decade from Medicaid and declined to extend COVID-era subsidies that had lowered the cost of health plans under the Affordable Care Act. Democrats are filming campaign spots outside struggling hospitals, spotlighting Americans facing spiking insurance premiums and sharing their own personal health care stories. U.S. Sen. Jon Ossoff of Georgia, one of the party's most endangered incumbents this year,
US politics
Social media marketing
fromThe Drum
3 months ago

The power of social listening and the 'little win' that made my day

Authentic audience listening and third-party social validation show when a social campaign resonates, confirming effective messaging and genuine engagement.
Canada news
fromThe Walrus
3 months ago

Pierre Poilievre Needs to Win Over More Voters. What's His Plan? | The Walrus

Pierre Poilievre prioritized conventional campaign messaging focused on economic growth, a more prime-ministerial image, and criticism of Mark Carney to broaden appeal.
fromInc
3 months ago

How Much Does It Cost to Hire an Influencer in 2026? Experts Share How They Estimate Prices

Influencers are, at the core, independent contractors. They build their own followings, set their own hours, and charge their own rates-which means the cost of working with one can vary widely. Marketers and business owners say they've seen quotes range everywhere from a few hundred dollars to six figures. For example, Dylan Huey, the founder and CEO of Reach, a Los Angeles-based business that provides influencer marketing, talent management, and content production services, says one particular influencer he manages will sometimes "take a deal for $5,000 to $10,000." Other times, they'll charge closer to $500,000.
Marketing
World news
fromThe Drum
3 months ago

Targeting is your Trump card: How the rules of political advertising were rewritten by data

Data-driven microtargeting enabled politicians to send highly specialized messages to segmented voter groups, transforming campaign outreach from mass appeals to precise, targeted persuasion.
UK politics
fromwww.theguardian.com
3 months ago

The U-turns keep coming but Starmer's allies insist they're his best hope of revival

Political parties win by shedding unpopular policies and relentlessly prioritising core voter concerns like the economy and cost of living.
US politics
fromTruthout
4 months ago

Polls Undercut Dem Strategy to Avoid Discussing Trump Impeachment in Midterms

Swing-district Democratic candidates should prioritize economic and affordability messaging and avoid emphasizing Trump's conduct or impeachment.
fromwww.theguardian.com
4 months ago

Scottish Labour urges Keir Starmer to stay out of Holyrood campaign

Anas Sarwar, the leader of Scottish Labour, said the prime minister's policy failures and missteps had left voters angry, frustrated and impatient, leaving his party clear underdogs before May's election. Asked during a speech in Edinburgh whether he wanted Starmer to campaign in Scotland, Sarwar said: I would say the best thing that Keir Starmer and the UK Labour government can do is be behind their doors and in their departments getting things right and changing our outcomes.
UK politics
US politics
fromwww.amny.com
4 months ago

Talking politics: A look back at NYC's political news in 2025

Zohran Mamdani, a 34-year-old democratic socialist and Queens Assembly member, won the 2025 New York City mayoral election and will take office within a week.
fromActivisthandbook
4 months ago

Activist Handbook

Learn how you can get started as activist. We are here for all green, progressive and social activists. We explain what activism is and how you can make a difference with community organizing.
Social justice
Miscellaneous
fromIndependent
4 months ago

Fionnan Sheahan: No Focal at all as Micheal Martin plugs in to Downing Street's polling experts

Micheál Martin relied heavily on pollsters for his presidential campaign despite publicly disparaging polls, resulting in selective use and campaign miscalculation.
US politics
fromwww.theguardian.com
4 months ago

Democrats won't release 2024 election loss autopsy', DNC chair says

The DNC completed a 2024 election review but will not publicly release it, prioritizing immediate campaign efforts and winning future elections over publishing the report.
fromwww.theguardian.com
5 months ago

Wrong voters, wrong message: progressives' autopsy lays bare Kamala Harris failures

Kamala Harris lost last year's US presidential election because she chased the wrong voters with the wrong message, ultimately demobilising the very base that she needed to win, according to an autopsy by a progressive grassroots advocacy group. The vice-president focused on courting moderate Republicans over motivating core Democratic working-class, young and progressive voters, a misstep compounded by her failure to break from Joe Biden on Gaza, says the report by RootsAction.
US politics
US politics
fromAxios
5 months ago

Scoop: Trump plots a travel blitz to tout his economy

Trump must boost Republican performance in swing districts by addressing cost-of-living concerns through proposals and campaigning to help the GOP retain the House majority.
US politics
fromThe Atlantic
5 months ago

Trump Has Never Been More Isolated

Donald Trump's reduction of rallies and regular voter contact has raised alarms that he is becoming isolated and out of touch with public priorities.
US politics
fromwww.theguardian.com
5 months ago

Virginia Democrat wins seat in state legislature by taking on datacenters

John McAuliff won a Virginia legislative seat by appealing to affordability concerns and local impacts of datacenters while distancing from national partisan language.
California
fromwww.ocregister.com
5 months ago

President Trump was a big factor in California's redistricting war. What about the governor's race?

California's gubernatorial primary requires candidates to differentiate on policy and vision beyond simple pro- or anti-Trump positioning to succeed in a crowded field.
fromAxios
5 months ago

Ambivalence or Strategy? Whitmer retreats from 2028 spotlight

Gavin Newsom is gonna be no further ahead come January 2027 than anyone else because he put out videos in 2025 that got clicks,
US politics
#zohran-mamdani
US politics
fromwww.mediaite.com
5 months ago

Biden Adviser Mike Donilon Torches Dems Over 'Betrayal'

Democratic leaders pressured Biden to withdraw, betraying him by doubting his electability and ability to serve as president.
US politics
fromStreetsblog
5 months ago

This Author Wrote the Book on How to Be a Better Transportation Advocate - Streetsblog USA

Effective transportation advocacy requires strategic campaign selection, coalition building, political engagement, and tactical persistence to win local reforms.
#irish-politics
fromIndependent
5 months ago
Miscellaneous

Fine Gael hired former Fianna Fail spin doctors to coach Heather Humphreys in presidential debate - mirroring Ivan Yates with Jim Gavin

fromIndependent
5 months ago
Miscellaneous

Fine Gael hired former Fianna Fail spin doctors to coach Heather Humphreys in presidential debate - mirroring Ivan Yates with Jim Gavin

fromwww.ocregister.com
6 months ago

What went wrong for California Republicans in the Proposition 50 fight?

Since the election, criticisms have been lobbed at Corrin Rankin, who only just became chair of the California Republican Party in March; former House Speaker Kevin McCarthy, who led one of the main opposition campaigns; former Gov. Arnold Schwarzenegger, who only tepidly opposed Proposition 50; and the national Republican Party. The No' campaign suffered from a disadvantage that no amount of money could fix: A lack of recognizable leadership for people to rally around,
California
Marketing
fromURL Media
6 months ago

Client & Creative Strategist

Develop integrated, data-driven advertising and sponsorship strategies that leverage URL Media's multicultural BIPOC partner network to win and deliver impactful campaigns.
US politics
fromThe Nation
6 months ago

Will the Democratic Party Keep Learning the Wrong Lessons?

Jon Tester's campaign claimed Montanan populism while relying on out-of-state staff and staged events, revealing a disconnect that requires a different 2025 approach.
#democratic-party
New York Rangers
fromwww.amny.com
6 months ago

NYC Mayor's Race: Mamdani bringing Cuomo's accusers to debate proves a double-edged political sword | amNewYork

Zohran Mamdani brought two women who accused Andrew Cuomo of sexual harassment to a mayoral debate, forcing confrontation over allegations Cuomo denies.
New York City
fromwww.amny.com
6 months ago

NYC Mayor's Race: Where things stand between Mamdani, Cuomo and Sliwa with less than 2 weeks remaining in campaign | amNewYork

Zohran Mamdani leads decisively in polls while Andrew Cuomo's independent campaign stalls as he courts Republican voters and urges Curtis Sliwa to withdraw.
Miscellaneous
fromIndependent
6 months ago

Senan Molony: 'President for All' image is chucked out the window as Heather Humphreys makes desperate pivot

Heather Humphreys' campaign shifted from nonpartisan, soft-launch branding to active Fine Gael management, signaling a clear partisan rebranding in the final campaign week.
Miscellaneous
fromIndependent
6 months ago

Fionnan Sheahan: Catherine Connolly was right to represent banks in home repossessions

Parties backing the Independent presidential candidate were slow to defend their nominee, enabling opponents' narratives to dominate and forcing reactive campaign tactics.
New York City
fromwww.cnn.com
6 months ago

Ahead of NYC mayor's race debate, Cuomo hopes for a chance while Mamdani hopes for a mandate

Zohran Mamdani leads in polls but seeks a decisive majority while Cuomo pursues attrition and Sliwa hopes to consolidate Republican support.
fromPR Daily
7 months ago

PR Daily Awards 2025 finalists announced: See the full list - PR Daily

As the communications landscape continues to evolve at a breakneck pace, the PR community has once again risen to the challenge, bringing fresh thinking, strategic agility and creative tenacity to campaigns big and small. Today, PR Daily is proud to reveal the finalists for the 2025 PR Daily Awards, recognizing the exceptional work of agencies, brands, teams and practitioners who have elevated the art and impact of public relations over the past year.
Media industry
US politics
fromwww.mediaite.com
7 months ago

Jasmine Crockett: Kamala Harris Team Fumbled 'Rural America'

Jasmine Crockett pushed for more rural campaign events for Kamala Harris, arguing her East Texas background would better connect with small-town voters.
New York City
fromwww.cnn.com
7 months ago

Hoping to save his NYC mayoral bid, Andrew Cuomo is trying a little bit of everything

Andrew Cuomo is mounting a cross-spectrum comeback campaign aiming to portray himself as a stronger representative than Zohran Mamdani and the GOP nominee.
New York Giants
fromMendte in the Morning
7 months ago

Cuomo Goes On The Offensive Against Mamdani | 710 WOR | Mendte in the Morning

Andrew Cuomo accuses Zohran Mamdani's major donors of extremist ties and celebrating October 7 attacks to close his widening polling gap.
#brand-marketing
US politics
fromAxios
7 months ago

Remembering superagent Robert Barnett's debate superpower

Campaigns and producers manipulate debate staging—stools, ramps, and concealed slopes—to mitigate perceived height differences between candidates.
fromIrish Independent
7 months ago

Race to the Aras: Sinn Fein set to announce its position in presidential race

"We will have a decision on Saturday, and I think Sinn Féin's participation will be a game changer in this election. It'll be very much game on," Ms McDonald said. "We're going to be very active in this important campaign it, which starts, by the way, on the 24th of September, with the close of nominations. Then there will be four weeks or a bit more, of active campaigning, plenty of time for people to make up their minds," she added.
Miscellaneous
Toronto
fromwww.cbc.ca
7 months ago

ANALYSIS | Ontario Liberals face an uncertain future as new leadership race looms, experts say | CBC News

Bonnie Crombie resigned as Ontario Liberal leader after receiving 57% support in a mandatory leadership review, triggering a party rebuild and a new leadership contest.
fromwww.theguardian.com
7 months ago

Phillipson and Powell kick off Labour deputy race with very different visions for role

I really want this Labour government to succeed, and sometimes that means having the difficult conversations, she said in her email to constituency Labour parties. I won't snipe from the sidelines. But when we get things wrong, I have the guts to say we need to change course. We need to listen to the country, and our movement. When we don't, we make mistakes that overshadow our achievements. That's how we succeed and that's where our strength lies.
UK politics
Toronto
fromwww.cbc.ca
8 months ago

Ontario Liberals missed the mark during the election, should have focused on pocketbook issues: review | CBC News

Ontario Liberals' health-focused campaign failed to connect; voters prioritized affordability, exposing weak differentiation and unclear leadership appeal, and highlighting need to sustain fundraising and volunteers.
#jim-gavin
fromIndependent
8 months ago
Miscellaneous

Mary Regan: Late battle for presidency in Fianna Fail feels like proxy war of factions within party

fromIndependent
8 months ago
Miscellaneous

Mary Regan: Late battle for presidency in Fianna Fail feels like proxy war of factions within party

fromIndependent
8 months ago
Miscellaneous

Mary Regan: Late battle for presidency in Fianna Fail feels like proxy war of factions within party

fromIndependent
8 months ago
Miscellaneous

Mary Regan: Late battle for presidency in Fianna Fail feels like proxy war of factions within party

US politics
fromwww.dailynews.com
8 months ago

With California's congressional maps up in air, campaigns aren't changing strategies yet

California campaign committees and major party operatives have not changed 2026 House strategies despite a possible mid-decade redistricting and await the Proposition 50 outcome.
New York Mets
fromThe Nation
8 months ago

Zohran Mamdani Is Winning the Battle. Here's How He Can Win the War.

A Mayor Mamdani will require a sustained, large-scale grassroots movement to pressure entrenched political and corporate power to fund and implement his agenda.
US politics
fromSlate Magazine
8 months ago

This Does Not Seem Like the Best Way to Respond to Trump's National Guard Deployments

Campaign message microtesting is being misapplied to steer party governance, producing inauthentic pivots that can harm electoral prospects.
fromIntelligencer
8 months ago

Ignoring Polls Is Worse Than Over-Relying on Them

There's a perpetually simmering debate in the chattering classes of American politics over the validity of polling, or more precisely, the perceived overreliance on polling. This discourse is most common among ideologues who fear that politicians and their advisers will happily sell out the cause in an unwholesome pursuit of that soulless tyrant the "median voter," even though that involves the abandonment of principles and constituencies. And it's exacerbated, of course, whenever polls fail
US politics
US politics
fromFast Company
8 months ago

Democrats are teaching candidates how to use AI to win elections

Democratic campaigns can use a three-part NDTC AI playbook to harness AI responsibly while avoiding deepfakes, impersonation, and misleading content and disclosing AI use.
US politics
fromFast Company
8 months ago

Newsom and Cuomo are using social media to try and replicate Mamdani's appeal. They're missing the point

Several politicians are copying successful social-media styles and memes, prioritizing attention-grabbing mimicry over coherent, broader campaign strategy.
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