Sound is an important part of branding, creating an auditory handshake that ties brand attributes to consumers' perceptions, like trust and convenience.
"Sonic branding builds recall and association between brands and their offerings. In financial services, sound branding offers assurance in money exchanges," said Austin Coates, Research & Insights Consultant at amp.
Mastercard excels in sonic branding by developing a comprehensive suite of audio elements that reinforce brand identity and customer experience across various touchpoints.
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