"Gen Z is tech savvy, so [they] like anything that seems out of this world, new, and fresh," Chelloug says of the video's instant success. Out of this world is absolutely right. A space-age aesthetic has been en vogue for several months now, after all. Lately, however, it's evolved past chrome accents and alien-like makeup. High-tech elements (NFC integrations, AI shopping assistants, etc.) are quickly becoming the main focus, and 'smart nails' are leading the charge-somebody call Zenon.
While they are pretty wow-worthy, 'smart nails' have actually been around for a bit. The exact phrase first emerged in 2020 from Lanour Beauty Lounge, a Dubai-based salon that offers a professional Smart Nail manicure, complete with a tiny microchip programmed to share personal data with just a tap-like a digital business card at your literal fingertips.
Chelloug tells me some nail technicians have used NFC chips as early as 2015. Why are they making waves once again in 2024? 'The nail space is definitely changing,' she says. 'I see a lot of old nail trends that I used to enjoy resurfacing back in the mainstream because there are so many nail accounts nowadays.' Niche nail art communities have much bigger audiences.
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