"Unlike previous years, they're not impulse buying - 79% of Americans plan to research more before purchasing, comparing products, reading reviews, and seeking genuine recommendations from real people. In the days leading up to Prime Day, Reddit communities were buzzing with shopping strategies, deal comparisons, and wish lists. During the event itself, views of Prime Day conversations exploded - skyrocketing more than 150x and peaking on day two as Redditors shared their best finds in real time."
"This year, shoppers aren't waiting for Black Friday or Cyber Monday. With prices fluctuating and inventory unpredictable, they're starting earlier to feel in control. Unlike previous years, they're not impulse buying - 79% of Americans plan to research more before purchasing, comparing products, reading reviews, and seeking genuine recommendations from real people. In the days leading up to Prime Day, Reddit communities were buzzing with shopping strategies, deal comparisons, and wish lists."
Shoppers are moving earlier in the season, abandoning waits for Black Friday or Cyber Monday as prices fluctuate and inventory becomes unpredictable. Consumers emphasize control and planning, with 79% of Americans intending to research purchases by comparing products, reading reviews, and seeking genuine recommendations from real people. Reddit activity surged around Prime Day as communities exchanged shopping strategies, deal comparisons, and wish lists. Views of Prime Day conversations increased by more than 150 times, peaking on day two as Redditors shared real-time finds. Seven in ten Reddit users report that Reddit helps them discover meaningful holiday gifts.
Read at Social Media Today
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