Apple's film about car racing includes significant product placements, particularly highlighting Expensify, which serves as a sponsor in the film. Legendary F1 driver Lewis Hamilton contributed to the production. The film's promotional strategy has resulted in Expensify's branding being visible through various platforms, notably through partnerships with larger companies. This unexpected level of exposure has made the sponsorship worthwhile, as seen in collaborations with artists and other brands during promotional events like the Cannes Lions Festival.
We have 20 companies right now promoting our logo. Other companies much larger than ours are promoting our logo, not on purpose, but we can't help but be there by nature of this sponsorship.
Expensify's omnipresence in the film arises from its placement as an F1 sponsor, with unexpected exposure levels from music videos and promotional materials.
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