Hundreds of lifestyle and beauty influencers claim to transform their appearance by addressing stress, attributing face changes to lower cortisol levels generated by physical and mental stress.
Influencers sell products and programs for reducing cortisol, promoting lean jawlines as evidence of decreased stress hormone levels, despite limited scientific backing for these claims.
Ms. Zarghami, experiencing facial swelling, adjusted her routine by drinking apple cider vinegar, green tea, and opting for low-impact exercises, sharing holistic solutions online to address 'cortisol face.'
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