Mission, Culture, and Values: Using Them to Guide Your Company Through Good and Challenging Times
Briefly

You're sitting here wondering, why is somebody going to talk to me about mission, culture, and values at a technical conference? Because it's going to guide a lot of what you do with your career. It's going to guide a lot of how you choose companies.
What I found is, over the years, the mission of the company, the vision they have, their culture matters.
Read at InfoQ
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