The Economics of Cold Outreach
Briefly

In the last 2 years, the volume and aggressiveness of cold outreach mail has increased, leading to domain reputation issues and emails going to spam. Companies are urged to buy infrastructure to protect opt-in mail.
Despite recipients marking cold outreach as spam, companies stick with it, misled by an industry that portrays it as the only solution for success, even though revenue is declining.
Read at Word to the Wise
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