Re-engagement emails aim to rekindle interest from inactive subscribers before considering removal. They offer a final chance to reconnect and rebuild customer relationships.
Average email list decay rates are between 22-30% per year, emphasizing the importance of re-engagement strategies to prevent messages from going unnoticed.
Successful re-engagement emails require adhering to best practices to effectively win back inactive subscribers and rebuild connections lost over time.
#re-engagement-emails #email-marketing-strategy #subscriber-engagement #customer-relationship-management
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