Tracking email marketing ROI can be tricky-like trying to catch an eel with your bare hands. It's elusive and confusing and might leave you wondering why you bothered.
The average ROI for email marketing in 2024 is $36 for every dollar spent.
Not all companies take equal advantage of email marketing: The sectors with the highest average email marketing ROI are retail, e-commerce, and consumer goods (45:1).
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