No discussion of email lawbreaking is complete without throwing a few jailhouse confessions into the mix to illustrate my point that all of us have committed some marketing infraction.
Everyone has something to fix. Every company is different, and everyone needs help. Many emailers turn into marketing miscreants without realizing it. An outsider's fresh perspective can bring companies back to the right side of the law.
Witnessing inadvertent and deliberate email misdeeds is common. Helping companies clean up and adhere to email marketing laws is crucial. Establishing goals to comply with regulations like CAN-SPAM, CASL, or GDPR is necessary.
Purchasing email lists, although not illegal in the U.S., violates best practices. Such actions can harm deliverability and reputation. Adhering to laws and permission-based marketing is crucial for email success.
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