Nielsen empowers agencies with Advanced Audience media planning and measurement on AWS Clean Rooms | Amazon Web Services
Briefly

from Amazon Web Services4 months ago
With Nielsen ONE's use of AWS Clean Rooms, brands gain unique insights without sharing first-party data, improving customer experience and driving business value.
Amazon Web Serviceshttps://aws.amazon.com/blogs/industries/nielsen-empowers-agencies-with-advanced-audience-media-planning-and-measurement-on-aws-clean-rooms/
Nielsen's Advanced Audience measurement allows for deduplicated, cross-channel, unified audience insights using first-party data, beyond traditional demographics.
Amazon Web Serviceshttps://aws.amazon.com/blogs/industries/nielsen-empowers-agencies-with-advanced-audience-media-planning-and-measurement-on-aws-clean-rooms/
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#nielsen #aws-clean-rooms #data-protection #audience-measurement #advertising-effectiveness
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