Confidential matching uses Trusted Execution Environments (TEEs) to combine data inputs, facilitating ad targeting while ensuring no personal data is shared, akin to data clean rooms.
TEE's isolate processing so that even administrators cannot access or manipulate the TEE's contents, safeguarding against external attacks and misuse by privileged users.
Confidential matching is now the default for all data connections in Customer Match including Google Ads Data Manager, requiring no action from advertisers.
For advertisers with strict data policies, the process allows for encryption before data leaves their servers, enhancing data protection.
[
Collection
]
[
|
...
]