Social Media Today2 weeks agoData scienceGoogle Implements Data Encryption in Ad TargetingConfidential matching enables secure ad targeting while protecting personal data using Trusted Execution Environments. [ more ]
Social Media Today2 weeks agoData scienceGoogle Implements Data Encryption in Ad TargetingConfidential matching enhances ad targeting privacy by using TEEs to encrypt data and prevent unauthorized access. [ more ]
Social Media Today2 weeks agoData scienceGoogle Implements Data Encryption in Ad TargetingConfidential matching enables secure ad targeting while protecting personal data using Trusted Execution Environments. [ more ]
Social Media Today2 weeks agoData scienceGoogle Implements Data Encryption in Ad TargetingConfidential matching enhances ad targeting privacy by using TEEs to encrypt data and prevent unauthorized access. [ more ]
AdExchanger2 weeks agoMarketing techGoogle Ads Will Now Use A Trusted Execution Environment By Default | AdExchangerAdvertisers need to responsibly manage first-party data to adapt to growing privacy concerns in the digital ad landscape. [ more ]