Confidential matching utilizes Trusted Execution Environments (TEEs) for data amalgamation without exposing personal data, ensuring privacy while still enabling effective ad targeting.
TEEs provide an isolated processing environment that protects against both external threats and internal misuse, securing sensitive data against those with administrative access.
For advertisers with stringent data policies, confidential matching allows pre-emptive data encryption before it leaves the organization’s servers, enhancing data safety.
Google Ads Data Manager defaults to confidential matching for Customer Match data connections, streamlining the process with enhanced privacy measures automatically applied.
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