X Provides New Analytics Tools for Verified Organizations
Briefly

The new analytic insights available through tweet tracking provide crucial data for organizations, enabling them to predict market shifts effectively based on conversation flows.
Community Notes, developed by Jack Dorsey, offers a way to combat misinformation on X, but may not fully replace previous moderation efforts, providing mixed outcomes.
Despite beneficial updates, the timing presents challenges as brands flee X due to Musk’s controversial comments and policy changes, leading to an increase in hate speech.
The recent strategic shifts on X demonstrate the potential for growth in user engagement through analytics, but they are hindered by the current toxic environment.
Read at Social Media Today
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