"Eight tracking systems appeared in almost all of the TOP 25 lists for the regions we studied. Four of these belong to Google," report authors Anna Larkina and Flavio Negrini said.
"During this 12-month span, Kaspersky's DNT tool was triggered almost 39 billion times. Yes, that's billion with a b," showcasing the extent of tracking.
"Privacy advocates don't like these behavioral trackers and have long argued that the amount of user data they scoop up, store, and share is a massive privacy invasion that can incentivize surveillance and other real-world harms."
"Website and app owners, meanwhile, insist they do more good than harm, and give visitors a more personalized experience."
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