Nano Interactive introduces data targeting solution via its Intent Library, incorporating vertical content, intent personas, and behaviors validated through panel research and machine learning.
Advertisers seek transparency and control, leading to Nano's self-serve data targeting to plan full funnel campaigns autonomously, leveraging ID-free data and SSP/DSP relationships.
Matthew Beck highlights Nano's commitment to offering solutions for self-serve clients, complementing Managed Service and DealID options for flexible planning and buying.
Nano's partnership with Microsoft Invest, Equativ, Pubmatic, and Criteo Commerce Grid provides support for planning, activation, and customization of segments and insights.
#nano-interactive #data-targeting #self-serve-advertising #digital-advertising #partnership-ecosystem
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