Google Updates Analytics Data Tracking To Ensure Consistency With Ads
Briefly

from Social Media Today6 months ago
Key events help site and app owners consistently measure important behavior, improving the user experience. This change ensures a conversion is the same whether viewed in Google Ads or Analytics, resolving differences in reporting.
Social Media Todayhttps://www.socialmediatoday.com/news/google-updates-analytics-data-tracking-to-ensure-consistency-ads/711047/
...We are addressing the differences in conversions reporting that marketers have experienced across Google Ads and Analytics, a long-standing request that we are happy to have resolved for our customers.
Social Media Todayhttps://www.socialmediatoday.com/news/google-updates-analytics-data-tracking-to-ensure-consistency-ads/711047/
Read at Social Media Today
#google-analytics #key-events #conversions #uniform-data-tracking #behavioral-analytics
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